90% of Fortune 500 companies are active on LinkedIn; B2B buyers consult social media before decisions.
Almost every major company your clients admire is already using LinkedIn as a strategic business channel—and so are their buyers? Research shows that over 95% of Fortune 500 companies are active on LinkedIn, making it the dominant social platform for large enterprises and their leaders. At the same time, around 70–84% of B2B decision-makers say they use social media to inform or validate purchase decisions before ever talking to a sales rep.
For B2B founders, executives, and revenue leaders, this means LinkedIn is no longer “nice to have”; it is where buyers research your credibility, compare you to competitors, and quietly decide who makes the short list. Social channels now influence up to three-quarters of B2B buying journeys, particularly for complex or high-value deals.
At Kaiban Consulting, Talon (CEO) and Sherrie (ROCS Director) treat LinkedIn as a core revenue and trust-building engine, not just a posting platform. That means combining credible thought leadership, proof-rich case stories, and commercial strategy so that when buyers are researching in the background—as the data shows they are—your brand already feels like the safe, smart choice.
Sources: The B2B House, Snov.io, B2B Marketing, Sopro, Belle Communication, Articulate Marketing, Edelman–LinkedIn Thought Leadership Impact Reports, INFUSE.
