Some of the best things we’re building don’t look impressive in the middle. Deals take longer. Systems feel half-baked. Change moves slower than our ambition. That’s usually the point where people start thinking about giving up. The truth is: impatience quietly kills more good strategies than ‘bad markets’ ever will. Growth, capability, trust – they’re all built on consistency, not instant wins. Wanting to quit because it’s not happening fast enough is a sign to zoom out, not walk away. Be patient. Trust the process. Adjust the plan, tighten the execution, but don’t abandon the road just because the scenery hasn’t changed yet. If you’re in that middle stretch and wondering whether to keep going or cut your losses, Kaiban can help you pressure test the strategy so your patience is pointed at the right things.