When IT Roadmaps Decide Revenue

Written By Talon Rice

If GTM and IT aren’t aligned, the wrong things could get built first.

Did You Know IT roadmaps quietly decide which ideas become real revenue and which stay stuck in someone’s slide deck. When GTM and IT are misaligned, backlog order is driven by noise, politics, or technical preferences—not revenue impact.

What’s left in the backlog:

  • High-value revenue ideas

  • Customer experience fixes

  • Operational risk reductions

What actually gets shipped:

  • Low-impact internal requests

  • Whoever shouts the loudest

  • Projects with specs, not business cases

Who decides what gets built first—and are revenue leaders in that room?

Talon Rice
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